When a brand feels dated, scattered or off‑message, I help bring it back into focus. I work across strategy, design, websites and campaigns to create brands that feel smart, current and attractive. I work with what’s already good, tighten up what isn’t and pull the story, visuals and touchpoints back into line so the brand feels like you.
Recent Work
Campaign Development & Design for Place Rosemere // Aurora + Morgaurd
Report // STC + CancerCare Manitoba
Rebrand // Logo (Anniversary version) // Women General Counsel Canada
Rebrand // Bilingual Website // Women General Counsel Canada
Packaging & Illustration // Friends & Family Pet Food Co.
Expertise
Senior Creative Leadership & Strategy
Brand Identity & Visual Systems
Digital Design (web, email, social)
Corporate Communications
Campaign Development (advertising, content, events)
Publication Design (magazines, reports, books)
Writing & Brand Messaging
Packaging Design
Infographics, Illustration & Custom Typography
A.I. Visual Direction
Industries
Entertainment & the Arts
Fashion, Beauty & Cosmetics
Financial Services
Public Health & Not-for-Profit
Higher Education
Media
Real Estate & Development
Retail: Luxury Niche ↔ Multinational
Sporting Events & Marketing
Sustainable Pet Food
Selected Clients
1/ST Racing
Aurora Retail Group
Center for Addiction and Mental Health
Canadian Migraine Society
CancerCare Manitoba
Designer Brands Inc.
Element Capital
Friends & Family Pet Food Co.
GraceMed
Insync/Publicis
Joe Fresh
MacPherson Toy House
Major League Baseball
Maryland Jockey Club
Microsoft
Oxford Shakespeare Company
Pegasus World Cup
Right To Play
Santa Anita Park
Soke Beauty
The Globe and Mail
The National Post
The New York Sun
The Preakness Stakes
Urban Capital
Women General Counsel Canada